UEFA has confirmed a three-year global partnership with PepsiCo for the UEFA Champions League. The agreement also includes the UEFA Super Cup, as well as the UEFA Women's Champions League final and UEFA Youth League finals.
As of 1 July, PepsiCo will promote Europe's most prestigious club football competition to a global audience through its exclusive rights associated with the partnership from the 2015/16 season until 2017/18.
Guy-Laurent Epstein, UEFA Events SA marketing director, said: "We are delighted to welcome PepsiCo as an official partner of the UEFA Champions League. PepsiCo is a truly global partner, and we are excited to be working closely with them on engaging fans across the world through innovative marketing activations, while also benefiting from their extensive experience in the entertainment area to further enhance the UEFA Champions League brand."
Ramon Laguarta, PepsiCo Europe CEO, said: "Today's announcement takes PepsiCo's long-standing relationship with great football to another level. The UEFA Champions League is without doubt one of the most prestigious football competitions in the world, and with more than a billion football fans watching the matches every season, this new partnership presents unprecedented opportunities for both parties. We are passionate about football, and we cannot wait to share that passion with UEFA Champions League fans in Europe and around the world."
PepsiCo joins Heineken, Nissan, Sony and UniCredit as the fifth official partner of the UEFA Champions League for the 2015–18 cycle, alongside adidas, which is the official supplier partner.