Las Chivas finds new partner

One Entertainment has signed a deal with Chivas Guadalajara soccer club to be its licensing agent in the US and Canada.

Iconic soccer club Chivas Guadalajara has appointed Las Vegas-based One Entertainment as its licensing agency for the United States and Canada.

One Entertainment will develop the club's off-field activities with a comprehensive merchandising program across major product categories. The first Chivas Guadalajara products are expected to launch in Spring 2017.

Chivas Guadalajara has fielded only Mexican-born players throughout its brilliant 110 years history.

"Few teams inspire as much passion as Chivas. Chivas goes beyond soccer - it embodies values and identity for an entire country," says Alex Altamirano, Managing Partner, One Entertainment. "We are proud to work with the club in order to bring this iconic brand to legions of fans in the United States."

"We are thrilled to work with One Entertainment," says Javier Estrada, Sales and Licensing Director, Chivas Guadalajara. "Their expertise in both the soccer and US Hispanic markets is an ideal match for a brand like ours. We look forward to bringing the Chivas Guadalajara experience to our fans, right here in the US."

"Our current soccer and US Hispanic initiatives will allow us to fast-track the introduction of the Chivas merchandise," continues Alex Altamirano. "The addition of Chivas reinforces the appeal of our program, providing manufacturers and retail partners with a comprehensive and turn-key solution to reach their US Hispanic consumers."

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