Social Media has become the perfect platform for brands to connect with their followers, and in no other industry is this truer than for the world of entertainment.
TV channels have found a whole new way of advertising and promotion on social networks. In this context, social media and audience analysis firm Shareablee has published its June ranking of the most socially engaged TV Networks in the US.
ESPN, led by the program SportsCenter, ranks number one with 67.7 million total actions across Facebook, Twitter and Instagram.
Telemundo ranked number one on Facebook with 40 million actions, followed by ABC with 35.4 million actions.
Fox News won the news category with 27.1 million actions.
FXX grew 467%, the largest growth in the TV Network category during the month of June.
ABC captured the most social amplification of any TV network with over 9 million shares and retweets on Facebook and Twitter.
The ranking, which includes all TV shows and the main network brand accounts under their respective networks, reflects a total of 483.4 million social actions (364.6 million on Facebook between likes, shares and comments; 25.7 million on Twitter between retweets, favorites; and 93.1 million on Instagram between likes and comments) and stayed flat compared to May 2015.