The future is digital, and the sports marketing and media, once again gathered in Monaco for a new edition of Sportel main convention, seems to understand the value of adopting new technologies as soon as possible.
Even Sportel, which this year doubled the stands of its exhibition hall taking it the space to 800m2 total, embraced live broadcast of its conferences via Periscope, furthering past streaming experiences.
The day began with a presentation by the French Tennis Federation. Emilie Montané and Georgina Loth from the French Tennis Federation, and Emanuel Witvoet from Mojjo, discussed how the two organizations joined forces to find a solution for the downtime of tennis matches: Mojjo ProTour is able to create automated highlights and condensed versions of matches for broadcasters, delivered in an interactive video player in order to maximize the user experience.
"It is meant to enhance the tennis fan's experience and it's something you will not see anywhere else in the world," said Emilie Montané, Media Director of FTF.
The day continues with the Sportel and TVSM Expert Panel, to discuss how social media evolved from a simple ancillary option to the primary content platforms, into content producers themselves and how to best take advantage of this new scenario. Speakers included Frank Dunne (SportsBusiness Group), Gareth Capon (Grabyo), Willian Field (Prospero Strategy), Christoph Heimes (Google) and François Vasseur (Fédération Française de Football)
"Now you can live-stream to millions of people on the internet for free, that wasn't possible before. Some of the things they've experimented with come from technical innovation, such as VR," said Christoph Heimes, Head of News and Sports Partnerships at Google. "So you iterate based on what fans like and because of what new technology allows you to. So I think there will be a lot more experimentation to come."
"I think the biggest issue is the disparity between traditional broadcast revenues and those from any digital platform. You've seen the transition happen in music where digital is the primary source of revenue, so it's clear it can happen," added Gareth Capon, CEO of Grabyo. "As a creator of content you're competing for attention and making sure your content is relevant to the audience, and you need to work collaboratively with platforms like YouTube."
To kick off the afternoon activities, the PPTV Presentation introduced PPTV Sports and its parent company, Suning Corporation. The presentation was hosted by Yuan Yin, Vice President of PPTV.
As one of the main highlights of the event, Mark Gemmel, President and CEO of the Electric GT Championship, introduced the competition and discussed why it's so important for it to take place in the age of the digital revolution. "Electric-car competitions are the future of motorsports," he said.
Last but not least, Sportel hosted the TV Sports Awards 2016, which celebrated and recognized excellence in the sports media industry, whilst raising valuable funds in supporting the Play for Change Foundation initiatives around the globe.
The day ended on a high note with a networking happy hour hosted by Telstra.