Home to millions of sports fans, and some of the world's most important leagues and tournaments, Latin America is a land of opportunity for the sports marketing and media industry. Hosted in Miami, SPORTELAmerica stands as a gateway to the region's key players and a must-attend event for the industry as a whole.
Held from March 14th to the 16th at the JW Marriot Marquis hotel in Miami, the event is the convention of the entire Americas, uniting the world with the North, Middle and South American sports marketing and media industry.
"Latin America is a massive market with great potential to either sell or buy rights," said Sales and Marketing Director, David Jones. "With over 626 million people and most with access to some kind of media, it is a market with enormous potential!"
MUCH MORE THAN SOCCER. Traditionally the main sport for Latin American fans, soccer still remains strong throughout the region. But Latin America is also opening its doors to other sports, creating new, more diverse opportunities for sports marketing and media.
"Mexico, for example, has a strong US sports focus; while Brazil is more traditionally oriented in soccer and fight sports," Jones explained. "While soccer still rules, sports such as athletics recently received more support, resulting in Olympic medals and a strong following from the people."
The experienced executive recalled a hype for extreme sports some 15 years ago, a trend that's recently been making a comeback, joined by other new leagues. "Now with extreme sports moving back into the limelight and becoming Olympic disciplines, and with the eSports' "revival", I personally hope to see more specialized channels appear again," he said.
"After all, these channels offer great new business opportunities, not only for brands, but also for more sports and more culture of different nations," he added. "With the technical advantages we all have today, we all have the opportunity to create platforms and reach more people than ever before. Latin America is a HUGE market with prosperous opportunities."
"Developments in Latin America show a growth in media and internet platforms offering new business with sports. More and more events are organized, more and more is broadcasted and streamed. Following these developments are new opportunities with marketing and betting," he explained.
"To me it's a no-brainer, Latin America is a massive business opportunity that nobody can afford to miss," he said.
A BRIDGE TO LATIN AMERICA. In this context, SPORTELAmerica aims to be a business event that helps the international sports industry develop new media platforms throughout the world. "SPORTEL is an event that supports sports, media, brands and governments to build influencing sports entertainment," Jones said.
To this end, the event welcomes international decision makers, representing sports networks, internet and social media, world federations, production and content right owners, as well as technology providers and marketing agencies.
And as business potential in Latin America continues to grow, the event is focusing on engaging more key players from the region. "Our goal is to attract more professionals from Latin America to join SPORTELAmerica and meet face to face with international business partners and to represent their countries and their sports with pride and build their sports outside Latin America and provide more diversity to their people."
Head to SPORTELAmerica's official website for the full agenda of activities and all the information about the event.