The Sport Innovation Summit (SiS), the innovation and networking sports hub in Mexico, ended its fourth edition with an impressive second day that featured 14 expert exhibitors from Mexico and the world, the taping of the acclaimed sports show Comex Masters and the presentation of an exciting documentary by Red Bull.
The second day of Sis Mexico 2017 started with over 500 attendees at the Cultural Center Roberto Cantoral, who attended lectures from speakers from all over the world. They also had the opportunity to network with sports industry leaders and decision makers from sports organizations, brands, media and entrepreneurs.
The event offered lectures like "Business Performance", with Silikovich, GM of River Plate: Macarena Alexanderson, Nielsen Sport Director; and José Luis Higuera, CEO of Grupo Omnilife-Chivas; and "Sports Performance", featuring directors from Under Armour, IBM Analytic Solutions and Leicester City.
The SIS Mexico 2017 was also the place where the acclaimed sports show Comex Masters is was filmed live. Legendary newscaster José Ramón Fernández interviewed José Luis Higuera, who spoke about Chivas TV, and Gustavo Silikovich, who spoke about River Plate and the current state of Argentine soccer.
The day ended with the presence of Bruna Kajiya, World Champion of Kitesurf Freestyle, and Anthar Racca, Mexican Champion of Kitesurd, both Red Bull athletes.
With a few words from Arnaud Drijard, CEO & Co-Founder of Moveo Lab, the company that organizes the SiS, the event was officially over. It was two days with 30 world-class exhibitors, a lot of learning and impressive innovation in the world of sports and networking.