The Fédération Equestre Internationale participated on the 2015 edition of Sportel Monaco with the goal of renewing the partnerships and promote their sport, focusing on its growing offer of TV programming and content.
"As a federation, we use Sportel as a networking and business platform in order to promote our sport in general, but also in order to distribute our TV programming and content, and to learn about the marketplace, new development in technologies and service providing," explains Christian Osterode, Head of Broadcasting and Media Rights for the FEI. "We think it's one of the most important platform in the sports media business to be in."
The event presents many opportunities for a federation trying to keep on growing, bolstered by the long-standing partnerships with the European Broadcasting Union for its key properties. Among its more important properties are the FEI World Equestrian Games, FEI European Championships, FEI World Cup Jumping Final and the World Cup Dressage Final.
"For those properties that are not part of our cooperation with EBU, we renewed our partnership with IMG Media," points out Osterode. "IMG Media is mandated to be in our behalf in the marketplace and market our properties."
Rio 2016 will present a huge opportunity for many of the lesser known Olympic sports to promote themselves, make their audience grow and create business possibilities.
"South America and with Rio 2016 plays an important role in our planning. We know we have to develop it a bit stronger but it's clearly one of the region we're focusing on", explains Osterode. "We look forward to Rio 2016, to be part of the Olympics. It's exciting to have the opportunity to showcase our sport with that level of attention in Latin America".
"We see Latin America as one of the heartlands of equestrian because it plays an important role in the history of the countries," adds the executive. "Our sport is growing in regard to the number of events being organized there, our sport makes progress in regard to overcoming administrative hurdles like transporting horses and regulations. We also see growing commercial support in our sport."