ESPN International has renewed a broad multimedia rights agreement to broadcast Spain's La Liga and the Liga Adelante (first and second divisions) in Brazil. The agreement includes exclusive rights for all television and internet, and non-exclusive radio rights, for all La Liga BBVA and Liga Adelante matches per season through 2020, along with the annual promotion and relegation playoff matches.
Under the agreement, ESPN has the right to air all 380 La Liga BBVA matches and over eighty hours of highlights, magazine and other support programming each season. The deal was brokered by Mediapro, agency representatives of the Liga de Fútbol Profesional de España.
La Liga is the top league in Europe and its clubs have won both the UEFA Champions League and UEFA Europa League the last two seasons. La Liga features over seventy-five players from South America, including Brazilians Neymar, Dani Alves and Marcelo, and other stars such as Leo Messi, Cristiano Ronaldo, Luis Suarez, and James Rodriguez.
"La Liga BBVA is a fantastic league that features some of the highest quality and most attractive football in Europe and we're very pleased to bring it to Brazilian fans for the next five seasons," said Tim Bunnell, senior vice president of production, programming, marketing and advertising sales, ESPN International.
"La Liga is a dynamic property and a key part of Brazil's international football schedule," said German Hartenstein, general manager, ESPN Brasil. "We know Brazilians are avid fans of La Liga and many of its players and are thrilled to bring it to them on our platforms."
ESPN Brazil's coverage of the La Liga BBVA and Liga Adelante will air across a variety of multimedia platforms, including ESPN's television networks ESPN, ESPN+ and ESPN Brasil. WatchESPN, ESPN Brazil's broadband network, and its national digital platforms ESPN.com.br and ESPN Sync, it second screen app, will also offer extensive coverage each season.
ESPN Brazil is the home of top European soccer events and other premier soccer championships. ESPN's unmatched roster of live soccer programming available in the region includes: English Premier League, Bundesliga, Italian Serie A, French Ligue 1, Portuguese Primeira Liga, Dutch Eredivisie, English FA Cup & Football League Cup, Spanish Copa del Rey, Mexican Liga MX & Copa MX, and Campeonato Brasileiro Serie A, among others.