FOX Sports Is Ratings Leader with F1 Grand Prix in Mexico

The network was the favorite among pay TV channels, reaching 700,000 viewers and an average 1.35% rating during the big race.

After 23 years, the F1 Grand Prix returned to Mexico City and FOX Sports was the leading network in terms of ratings, at an event that moved an entire country.

During the coverage the network did for the Grand Prix, FOX Sports reached 693,000 viewers, beating its main competitor's rating by 89% among males 18-49. In addition, the channel had 56% more viewers that its main competitor, reaching 21% more people in the coveted 18-49 target demo.

FOX Sports had a solid audience throughout the coverage of the Grand Prix, standing as the leading network among the pay TV viewership, registering an average 1.35% rating, equivalent to 124,000 people in the network's target (males, 18+).

FOX Sports owns the rights to the entire 2015 season for the F1 and an additional four seasons. The team behind the Grand Prix coverage is led by Fernando Tornello, Adrián Puente and Luis Manuel "Chacho" López, with Juan Fossaroli from the tracks.

The broadcasts are complemented by original productions like El Show de la Fórmula 1, with over 13 years on the air, and Central FOX Nitro, with analyses of the main competitions and special coverage of the three Latin American drivers Sergio "Checo" Pérez, Pastor Maldonado and Felipe Massa.

 

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